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[pct-l] Outside's GoLite story



Outside magazine's December issue is now online, and features the GoLite 
story mentioned in previous posts. The article just seems to go on and on, 
without ever really making a point to inform the reader about the gear or 
how to use it. It's a voyeuristic look into the start-up process the company 
is going through. Very cute and humorously done, but glaringly ignorant of 
the underlying philosophy of company and equipment. Either they didn't ask 
the right questions, or their intent wasn't to inform the reader, but simply 
to entertain. And really, what more can we ask of the press but 
entertainment?

You can find the article at the following URL:
http://www.outsideonline.com/magazine/1299/199912golite1.html

- Blisterfree
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