[pct-l] Re: Mountain Hardware

[BWIL5272@xxxxxxxxxxxxxxxxxx (Brad Wilson)]

Maybe so, but my guess, now that MT Hardware is owned by Columbia - they've
got five years until they are just another North Face. I.e. More focused on
fashion than function... Also in my opinion.

-Brad


On 4/17/03 12:08 PM, "Steve Courtway" <scourtway@bpa-arch.com> wrote:

> Mountain Hardware has always been an awful perpetrator of a "highly
> overlogo'd outdoors" IMO.
> Steve
>
>
> ----- Original Message -----
> From: "Brad Wilson" <BWIL5272@postoffice.uri.edu>
> To: <Lonetrail@aol.com>; <pct-l@mailman.backcountry.net>
> Sent: Wednesday, April 16, 2003 6:08 PM
> Subject: Re: [pct-l] Re: Mountain Hardware
>
>
>> Interesting article, but I do feel bad for Mt Hardware.
>>
>> A few quick thoughts...
>>
>>
>> On 4/16/03 8:43 PM, "Lonetrail@aol.com" <Lonetrail@aol.com> wrote:
>>
>>>> Now this same network will handle all of Mountain Hardwear's gear.
> "They've
>>>> got good quality now, but in apparel we think we can get Mountain
> Hardwear
>>>> to higher quality levels," says Boyle.
>>
>> Mt Hardware is so far above and beyond Columbia (R&D, quality...), I don't
>> know how he could make a claim like this.
>>
>>
>>>> He insists all this can happen without any slip in Mountain Hardwear's
>>>> commitment to creating the kind of gear that would have turned the
> first
>>>> Everest ascent into a cakewalk.
>>
>>
>> Sounds like the author of this article is a proud owner of some fine
> pieces
>> of Columbia clothing... First assent of Everest and cakewalk should never
> be
>> in the same sentence.
>>
>> Even the biggest gear-heads on this list will tell you it's not just the
>> gear that makes a thru-hike or expedition successful.
>>
>>
>> -Brad
>>
>>
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