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[pct-l] Re: Mountain Hardware



my brother's, a columbia marketing guy, opinion on the aquisition:

>But MH remains in scenic Richmond CA and will benefit by receiving better
distribution, etc. My guess is it will >remain the same so as not to
alienate rugged individuals such as yourself.

HAHAHAHAHAHAHA




----- Original Message -----
From: "Brad Wilson" <BWIL5272@postoffice.uri.edu>
To: "Steve Courtway" <scourtway@bpa-arch.com>;
<pct-l@mailman.backcountry.net>
Sent: Thursday, April 17, 2003 2:35 PM
Subject: Re: [pct-l] Re: Mountain Hardware


>
> Maybe so, but my guess, now that MT Hardware is owned by Columbia -
they've
> got five years until they are just another North Face. I.e. More focused
on
> fashion than function... Also in my opinion.
>
> -Brad
>
>
> On 4/17/03 12:08 PM, "Steve Courtway" <scourtway@bpa-arch.com> wrote:
>
> > Mountain Hardware has always been an awful perpetrator of a "highly
> > overlogo'd outdoors" IMO.
> > Steve
> >
> >
> > ----- Original Message -----
> > From: "Brad Wilson" <BWIL5272@postoffice.uri.edu>
> > To: <Lonetrail@aol.com>; <pct-l@mailman.backcountry.net>
> > Sent: Wednesday, April 16, 2003 6:08 PM
> > Subject: Re: [pct-l] Re: Mountain Hardware
> >
> >
> >> Interesting article, but I do feel bad for Mt Hardware.
> >>
> >> A few quick thoughts...
> >>
> >>
> >> On 4/16/03 8:43 PM, "Lonetrail@aol.com" <Lonetrail@aol.com> wrote:
> >>
> >>>> Now this same network will handle all of Mountain Hardwear's gear.
> > "They've
> >>>> got good quality now, but in apparel we think we can get Mountain
> > Hardwear
> >>>> to higher quality levels," says Boyle.
> >>
> >> Mt Hardware is so far above and beyond Columbia (R&D, quality...), I
don't
> >> know how he could make a claim like this.
> >>
> >>
> >>>> He insists all this can happen without any slip in Mountain
Hardwear's
> >>>> commitment to creating the kind of gear that would have turned the
> > first
> >>>> Everest ascent into a cakewalk.
> >>
> >>
> >> Sounds like the author of this article is a proud owner of some fine
> > pieces
> >> of Columbia clothing... First assent of Everest and cakewalk should
never
> > be
> >> in the same sentence.
> >>
> >> Even the biggest gear-heads on this list will tell you it's not just
the
> >> gear that makes a thru-hike or expedition successful.
> >>
> >>
> >> -Brad
> >>
> >>
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> >
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